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Case study · 2023

Målerås Stockholm

A bilingual, multi-currency shop for a Swedish glassworks founded in 1890.

The Målerås Stockholm home page: a glass owl sculpture on a warm living-room wall, with the headline Målerås Glassworks.
Client
Målerås Stockholm
Place
Stockholm city and Gamla Stan
We did
Design and build of the whole online shop
Live site
malerasstockholm.se

The brief

Målerås has made hand-crafted crystal in the Småland village of Målerås since 1890. Its Stockholm stores needed a shop that would serve visitors from abroad as well as Swedish customers: two languages, prices in the visitor's currency, and quick payment.

The idea

Let the glass be the hero. Large, atmospheric room photography, a calm serif voice, and product pages that put each piece on a clean ground so the craftsmanship can be seen.

The Swedish home page: Målerås Glasbruk, crystal stores in Stockholm city and Gamla Stan.
The same shop in Swedish: every page, menu and product in both languages.
Product page for Yggdrasil Green with price, currency selector, Apple Pay and Google Pay.
Product pages with the visitor's own currency and one-tap Apple Pay and Google Pay.
The Wildlife collection page showing glass animal sculptures on clean white ground.
Collections on a clean ground, so each piece can be compared and seen in detail.
About page: high-quality, handcrafted glass from Sweden, since 1890.
The story of the glassworks, told in a calm serif voice.
The home page on a phone.
A product page on a phone.

The result

After launch, sales grew month on month, with orders coming in from across Europe.

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