Our own brand · 2025
Piemontissimo
Identity and online shop for lovers of Piemonte, designed, built and run by us.
- Whose
- Our own brand
- When
- Started 2024, launched end of 2025
- We did
- Name, creative direction, logo, visual identity and online shop
- Live site
- piemontissimo.shop
Why we made it
Piemontissimo is a store for fans of Piemonte and lovers of Italy: caps, clothing, prints and tote bags with a wink to the region's wine and aperitivo culture.
We started it during the farmhouse years as a brand of our own, and launched it properly at the end of 2025. Running our own shop means we know first-hand what it takes to sell online.
The idea
A handwritten signature as the logo, as if signed on a postcard home from the Langhe, set against quiet, roomy layouts that let the playful product names (Barolo per favore, Negroni sbagliato) do the talking.
